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2026 Union Member Engagement Benchmark Survey · Motion Meetings Research
41% of members attended no union meetings in the past year.
Surveyed across 300 union members in English and French Canada, the data is clear: this isn't apathy. It's a design problem rooted in access, schedule conflicts, and a growing sense that participation doesn't change outcomes. Every barrier removed is a voice restored.
41%
of members attended zero union meetings in the past 12 months
4×
more likely to be actively engaged if they attend and vote regularly
54%
of non-attending members would participate if virtual or hybrid were available
The Problem — Real Data, Real Barriers
Participation doesn't fail on its own — it's designed out.
The 2026 Benchmark Survey asked members directly why they don't participate. Six structural patterns emerge consistently — and all six are solvable with the right platform and format design.
37%
Work Schedule Conflicts
More than one in three non-participating members can't attend because of their shift or work schedule. Fixed-format meetings structurally exclude the members who need representation most.
20%
Family & Personal Commitments
One in five members cites caregiving or personal obligations. When in-person attendance is the only path, participation becomes a privilege rather than a democratic right.
27%
"My Voice Doesn't Matter"
27% of non-participants don't believe their involvement changes outcomes. 19% find meetings irrelevant to their concerns. Once this belief sets in, promotion alone won't recover turnout.
82%
Single-Channel Outreach Risk
82% of members are reached by email only. One bounce, one spam filter, one missed inbox — and the vast majority of your membership never receives the call to participate.
0%
Non-Voters Are Disengaged by Definition
Not one member who has never voted considers themselves strongly engaged. 68% say casting a ballot makes them feel more connected to their union. Voting is the participation flywheel.
+4
Union Promoter Score — Crisis Territory
37% of members are promoters; 33% are detractors. One in three would not recommend their union to others. Non-participating members are your highest advocacy and retention risk.
Proof It Works
Unions across Canada are transforming participation.
SGEU — Saskatchewan
85% participation · 300% increase
9,800 members reached for town halls. Ratification time cut from 30 days to 2. Over 6,000 members voted online — up from under 2,000 previously.
CUPE Hydro-Québec
14,760 ballots cast
Over 7,380 members participated (85% of total membership) across two locals. Far exceeded historical turnout and expectations.
ETFO Waterloo
Tens of thousands saved annually
Replaced Zoom Webinar + external voting vendor. 5/5 onboarding satisfaction. "Our election last year was flawless — Nicole managed it herself."
OPSEU Local 500
6× attendance increase
Hybrid meeting attendance grew six-fold at critical membership meetings after switching to Motion Meetings from a fragmented toolset.
About Motion Meetings / Converso
Built for unions. Trusted by Canada's labour movement.
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Union-First by DesignBuilt from the ground up for union governance — not adapted from a corporate tool. We understand constitutions, bylaws, quorum requirements, and the weight of a challenged vote.
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All Channels, Every MemberWeb, phone, SMS, and NFC in-person tap voting. No member is filtered out by technology they don't have.
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Cryptographic Audit TrailEvery vote is secret, verified, and auditable. Results that hold up under scrutiny — and challenges that don't succeed.
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Canadian Data SovereigntyCanadian servers. Canadian law. Your members' data never leaves the country — and is never shared or sold.
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20+ Years in LabourFounded by Carl Mavromichalis, with over two decades serving Canadian unions and member organizations. We know this work from the inside.
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One Platform, Not SixReplace Zoom, ElectionBuddy, robocall services, email blasts, paper ballots, and manual tallies. One system. One support team. One invoice.
Motion Meetings Converso
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Prepared by: Vieri Berretti
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