Why This Investment Matters
78% of union members
never participate.
Low turnout is not apathy — it's a design problem. The tools, formats, and access channels your members rely on are filtering them out before a single vote is cast. And when participation narrows, democratic legitimacy narrows with it.
22%
Industry avg. participation without Motion
55–85%
Avg. participation with Motion Meetings
94%
Member satisfaction rate across clients
The Problem
Participation doesn't fail on its own — it's designed out.
Unions are losing members not because members don't care, but because the systems built to include them create friction at every step. Every barrier removed means more voices heard — and more defensible outcomes. These are the seven structural barriers that suppress participation in unions across Canada:
Friction & Technical Access
Passwords, downloads, and confusing links filter out the least tech-confident 80% of members before the meeting starts.
Time & Energy Mismatch
Shift workers and busy members can't attend fixed-time, long-format meetings. Participation becomes a luxury, not a right.
Formats That Don't Engage
Online meetings that replicate the worst of in-person. Members learn fast: "I'll just get the outcome later."
Phone & Rural Members Excluded
No broadband, no Zoom, no participation. If access assumes high-speed internet, a significant portion of your membership is already gone.
Trust Gaps Around Voting
"Did my vote count?" Even perceived insecurity suppresses turnout. Members don't show up for processes they don't fully trust.
Participation Feels Symbolic
If members believe decisions are already made, turnout collapses. Democracy without visible impact is theatre — and members know it.
Proof It Works
Unions across Canada are transforming participation.
SGEU — Saskatchewan
85% participation · 300% increase
9,800 members reached for town halls. Ratification time cut from 30 days to 2. Over 6,000 members voted online — up from under 2,000 previously.
CUPE Hydro-Québec
14,760 ballots cast
Over 7,380 members participated (85% of total membership) across two locals. Far exceeded historical turnout and expectations.
ETFO Waterloo
Tens of thousands saved annually
Replaced Zoom Webinar + external voting vendor. 5/5 onboarding satisfaction. "Our election last year was flawless — Nicole managed it herself."
OPSEU Local 500
6× attendance increase
Hybrid meeting attendance grew six-fold at critical membership meetings after switching to Motion Meetings from a fragmented toolset.
About Motion Meetings / Converso
Built for unions. Trusted by Canada's labour movement.
🏛️
Union-First by DesignBuilt from the ground up for union governance — not adapted from a corporate tool. We understand constitutions, bylaws, quorum requirements, and the weight of a challenged vote.
🗳️
All Channels, Every MemberWeb, phone, SMS, and NFC in-person tap voting. No member is filtered out by technology they don't have.
🔐
Cryptographic Audit TrailEvery vote is secret, verified, and auditable. Results that hold up under scrutiny — and challenges that don't succeed.
🇨🇦
Canadian Data SovereigntyCanadian servers. Canadian law. Your members' data never leaves the country — and is never shared or sold.
🤝
20+ Years in LabourFounded by Carl Mavromichalis, with over two decades serving Canadian unions and member organizations. We know this work from the inside.
⚡
One Platform, Not SixReplace Zoom, ElectionBuddy, robocall services, email blasts, paper ballots, and manual tallies. One system. One support team. One invoice.
📋
Select services from the left panel
to build your proposal.
| Service |
Description |
Qty |
Unit Cost |
Amount |
Sub-Total$0.00
Discount
TOTAL$0.00
(Tax & Travel/Accommodation not included unless noted)
